We launched our new brand identity at our Annual General Meeting in Edinburgh last night, 28 February 2017.
The Equality Network is a national lesbian, gay, bisexual, transgender and intersex (LGBTI) equality and human rights charity for Scotland. The launch of the new brand coincides with the 20th anniversary of the charity, which we will be marking throughout this year.
The Equality Network’s role is to achieve real and lasting change for LGBTI equality in Scotland, by working together with diverse LGBTI people across Scotland. At the core of our identity is therefore a new iconic mark. It is a symbol that represents thousands of voices—being heard, being included, and demanding change. It’s the voice of community, change and equality.
The voice icon is an integral part of the brand, appearing in all our materials and campaigns. The new Equality Network logo retains a human element, but its clear and simple design is a move away from the previous complex logo.
Tim Hopkins, Director of Equality Network, said: “We are pleased to unveil the new Equality Network brand identity. Our new brand reflects our position as a go-to organisation for LGBTI equality in Scotland—active, confident and inclusive.”
Tim continued: “We have chosen a new tagline that clearly sums up what the Equality Network does: “Creating change together“. We are all about getting real change for LGBTI equality in Scotland, by empowering LGBTI people across Scotland and working in partnership.”
The Equality Network established the Scottish Trans Alliance project ten years ago. A new identity has been created in parallel with the new Equality Network brand, to help promote the project’s position as Scotland’s centre of expertise on trans issues.
The new Equality Network brand identity has been developed by Glasgow-based Haiwyre Design Ltd. The new brand will be rolled out in a phased approach over the next few months. As part of the brand project, led by our Communications Officer Jenni Nuppula, we have already started work on re-developing our two websites. We expect to launch the brand new websites later this year.