We unveiled our new brand identity at our Annual General Meeting in Edinburgh on 28 February 2017. The launch of the new brand coincides with the 20th anniversary of the charity.
The Equality Network’s role is to achieve real and lasting change for LGBTI equality in Scotland, by working together with diverse LGBTI people across Scotland. At the core of our identity is therefore a new iconic mark. It is a symbol that represents thousands of voices—being heard, being included, and demanding change. It’s the voice of community, change and equality.
The voice icon is an integral part of the brand, appearing in all our materials and campaigns. The new Equality Network logo retains a human element, but its clear and simple design is a move away from the previous complex logo.
The Equality Network established the Scottish Trans Alliance project ten years ago. A new identity and tagline has been created in parallel with the new Equality Network brand, to help promote the project’s position as Scotland’s centre of expertise on trans issues. For more information, visit the Scottish Trans website.
The new Equality Network and Scottish Trans brand identities have been developed by Glasgow-based Haiwyre Design Ltd. The new brand will be rolled out in a phased approach over the next few months. As part of the brand project, we have already started work on re-developing our two websites. We expect to launch the brand new websites later this year.
The full Equality Network and Scottish Trans brand guidelines will soon be available for download from this page. Please don’t download the logos from the website, as the quality will be poor. Get in touch if you’d like to request permission to use our logo.