Test, Evaluate, and Adjust
Understanding your social media is all about testing new ideas and monitoring their success. As your social media grows, and your plan progresses, try to understand when your audiences tend to be online and why they engage with posts.
There are various social media tools that can help you schedule posts, see analytical data, and engage across multiple social media accounts. Have a look at tools like tweetdeck, Hootsuite and Loomly to see what is on offer.
