Understanding Social Media Platforms
This next section will help you to understand and explore some of the most popular social media platforms.
- Micro blogging social site that limits each post to 280 characters
- There are 16.45 million Twitter users in the UK
- 6,000 tweets on average happen every second
- 326 million monthly active users
- Mobile is Facebook’s cash cow – 1.57 billion daily active mobile users
- 44% of UK population use Facebook every day
- Users share 1 million links every 20 minutes
- 2.23 billion monthly active users
TikTok
- Create, share and discover short videos
- 13 million active UK users
- Downloaded one million times a month in the UK
- Daily average use 41 minutes
- 689 million monthly active users
- Social sharing app all around pictures and 60 second videos
- Many brands participate through the use of hashtags and posting pictures consumers can relate to
- Most followed brand is National Geographic
- 1 billion monthly active users
